| dc.description.abstract | This study was carried out on mobile telecommunication firms in Kenya to evaluate the
strategic responses to competitive environment and how they were effective in improving
performance. Four mobile telecommunication firms were identified: Safaricom, Airtel,
Orange and Yu. Data collection was made through administration of questionnaires to
employees working in these organizations. Competition is a major environmental
influence to business growth. In order to be sustainable, firms have to respond
strategically to such factors. Different firms have adopted tactics against these challenges.
Results indicate that different companies adopt different strategies namely popularity of
the brand name, reduction of prices, offering excellent customer care, investing in
advertisement, increased expenditure on research, targeting corporate customers,
outsourcing on non-core functions and developing customized solutions for different
market segments. The study recommends adoption of strategies that have proved
successful across the four firms to gain more from the increased competitive space. | en |
