Influence of strategic innovation on the performance of East African Gasoil limited in Kenya
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Date
2020Author
Njoroge, Anthony, M
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Innovation is at the centre of organization performance, a situation that has led organizations
to adopt strategic innovation aligned to an organization strategic priority. In light of increased
recognition of the role of strategic innovation on organization performance, this study was
conducted to establish the influence of strategic innovation on the performance of East
African Gasoil Ltd in Kenya. Knowledge-based, resource based and disruptive theory guided
the study. Case study design was applied in the research with semi structured interviews.
Given the nature of the study an interview guide was used in data collection process, with a
total of 5 managers interviewed. The study findings showed that East African Gasoil Ltd has
adopted strategic innovation in terms of process, organizational and market innovation. The
findings also revealed that strategic innovation has helped improve the financial performance
and operational performance of East African Gasoil Ltd. The study concluded that adoption
of strategic innovation contributes to improved organizational performance. The study
recommends that organization should continue to adopt strategic innovation as a way of
improving organization performance.
Publisher
University of Nairobi
Subject
Influence of strategic innovation on the performance of East African Gasoil limited in KenyaRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
- School of Business [1411]
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