Influence of strategic innovation on the performance of East African Gasoil limited in Kenya

Abstract

Innovation is at the centre of organization performance, a situation that has led organizations to adopt strategic innovation aligned to an organization strategic priority. In light of increased recognition of the role of strategic innovation on organization performance, this study was conducted to establish the influence of strategic innovation on the performance of East African Gasoil Ltd in Kenya. Knowledge-based, resource based and disruptive theory guided the study. Case study design was applied in the research with semi structured interviews. Given the nature of the study an interview guide was used in data collection process, with a total of 5 managers interviewed. The study findings showed that East African Gasoil Ltd has adopted strategic innovation in terms of process, organizational and market innovation. The findings also revealed that strategic innovation has helped improve the financial performance and operational performance of East African Gasoil Ltd. The study concluded that adoption of strategic innovation contributes to improved organizational performance. The study recommends that organization should continue to adopt strategic innovation as a way of improving organization performance.