Influence of competitive strategies on the performance of Bata Kenya Limited

Abstract

Strategy formulation and implementation is at the centre of organization performance, a situation that has led organizations to adopt strategic measures aligned to an organization strategic priority. In light of increased recognition of the role of strategy implementation on organization performance, this study was conducted to establish the influence of competitive strategies on the performance of Bata Limited in Kenya. Resource-based theory and Porter’s Competitive Model guided the study. Case study design was applied in the research with semi-structured interviews. Given the nature of the study an interview guide was used in data collection process, with a total of 15 managers interviewed. The study findings showed that Bata Limited has adopted competitive strategies in terms of process, organizational and market strategies. The findings also revealed that implementation of competitive strategies has helped improve the financial and operational performance of Bata Kenya Limited. The study concluded that adoption of competitive strategies contributes to improved performance within the organisation. The study recommends that organizations should constantly invent and adopt different competitive strategies as a way of improving organization performance.