Lean Information Logistics Management Practices And Operational Performance Of News Broadcast Television Stations In Kenya

Abstract

The study was on lean information logistics management practices and operational performance of news broadcast media stations. The objectives were to establish the lean information logistics management practices that are implemented by news broadcast media stations in Kenya and to decide the connection between lean information logistics management practices and the operational performance of news broadcast media stations in Kenya. The study employed a descriptive design with an illustration of a census survey. Data was collected using a structured questionnaire administered through drop and pick later method and also electronically via email. Descriptive statistics such as standard deviation, mean scores and frequency distribution were employed to determine the lean information logistic management practices implemented by news broadcast media stations. Multiple regression analysis was then executed to test the existing association between lean information logistics management practices and the operational performance of the news broadcast media stations in Kenya. The study found that news broadcast media stations in Kenya have adopted lean information logistics management practices (Kaizen (continuous improvement), standardization of work, Poka-yoke (Mistake proofing), Value stream mapping, Total productive maintenance) to a high extent. The findings also established that Kaizen (continuous improvement), standardization of work, Poka-yoke (Mistake proofing) have a negative correlation to operational performance while Value stream mapping and Total productive maintenance have a positive correlation with the operational performance of news broadcast media stations in Kenya. The study concluded that lean information logistics management practices influence the operational performance of news broadcast television stations in Kenya in both a positive and negative significant way. Therefore, the study recommends news broadcast media stations should focus only on the lean information logistics management practices that influence the operation performance in a positive significant way. The study was limited to news broadcast media station in Kenya and the solely use of a structured questionnaire for data collection. Suggestions for further research were; future studies should be done on lean information logistics management practices and operational performance in other contexts and research should also be done on the implementation of these practices and the challenges that may occur.