Analyzing the effects of digitalization on mainstream Media and Journalism in Kenya

Abstract

This study aimed at analysing the effects of digitalization on mainstream media and journalism in Kenya. The study included sampled officials in the media industry in Nairobi. The study achieved its purpose through three objectives; to establish the effects of digitalization on mainstream media in Kenya, to determine the effect of social media on the journalism practice in Kenya and to find out the effects of digitalization on consumption of media services in Kenya. The study reviewed relevant literature with the aim of establishing gaps that the research was going to fill. Method of data collection was questionnaires. The data collected was analysed by qualitative and quantitative methods. SPSS was used to analyse quantitative data. The study concluded that digitalization had affected the mainstream media and journalism in Kenya. It further recommended that mainstream media collaborate with citizen journalists and media training institutions consider social media as a relevant and timely subject of study in order to equip upcoming journalists for the dynamics created by digitalization in the media industry.