Supply Chain Management Practices and Supply Chain Performance of Fast-food Restaurants in Mombasa County, Kenya

Abstract

The Supply Chain Performance (SCP) of various business enterprises is significantly influenced by Supply Chain Management Practices (SCMP). The fast food industry is a key economic player in the country but it faces a diversity of challenges that affect its operations. The hospitality industry reports vulnerabilities associated with the operations and the entire market chain. Restaurants and hotels have to find realistic tactics to overcome challenges that impede the efficiency of their supply chains. The study was conducted to investigate the supply chain management practices (SCMP) that most fast food restaurants have implemented in the County of Mombasa to reveal the limitations associated with the local supply chain management. Additionally, the purpose of the study was to examine the correlation between SCMP and SCP of fast foods restaurants in Mombasa County. The key objectives of the research are to understand the level of utilization of SCMP by fast food restaurants in Mombasa County and assess the influence of SCMP on the SCP of these firms. The research was implemented via the descriptive research design. Mombasa County has 300 actively operating fast food restaurants; the study sampled 60 respondents who were drawn from 171 sample size. Questionnaires were used to collect data. With the assistance of Statistical Package for Social Sciences (SPSS version 22), analysis of data was analyzed through descriptive statistics. The study outcomes were displayed on tables and narratives. Frequency tables and narrative analysis were used to display the data. All measures were recorded on five point Likert scales ranging from 1-5 where 1= No extent, 2=small extent, 3= moderate extent, 4= large extent and 5= very large extent. Regression analysis was used to find a link between supply chain management techniques and supply chain performance.