dc.contributor.author | Cheruiyot, Margaret C. | |
dc.date.accessioned | 2013-04-15T12:04:17Z | |
dc.date.issued | 2010 | |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/16020 | |
dc.description.abstract | Successful new product/service introductions are important for a firm’s long-term
performance. This holds especially for industries in which firms invest heavily in
technologies, such as mobile networks, under the premise that firms will be able to
introduce new services using these technologies. A major stumbling block in the adoption
of new products is that information about their existence and their unique characteristics
are not easily or readily available.
This research study sought to determine the factors affecting new products adoption in
commercial banks. The study used descriptive research design. The population of the
study constituted the entire 45 commercial banks operating in Kenya. Data was collected
from a total of 45 product managers from all the 45 commercial banks in Kenya using a
questionnaire. The data was then be summarized, coded and entered into the Statistical
Package for Social Sciences (SPSS) for analysis. Descriptive statistics such as means,
standard deviation and frequency distribution was used to analyze the data. Inferential
statistic like correlation was carried out.
This study found that majority of the commercial banks analyzed were involved in the
development of new products. The study also realized that new products and services in
commercial banks had been adopted by customers at a moderate rate. This study
recommends that all commercial banks should be involved in the development of new
products and services. Commercial banks should lower the cost of new products and
services. The study also found that cost of new products hinders consumer adoption of
the new products.
Commercial banks should increase information providers in their banks and open detailed
websites. This research study found that lack of information on new products hinders
customers’ adoption of the new products at commercial banks and ineffective
communications act as a great barrier to adoption of new commercial banks products. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.subject | adoption of new product in kenya Commercial banks | en |
dc.title | Factors that affect the adoption of new product in kenya Commercial banks | en |
dc.type | Thesis | en |
local.embargo.terms | 6 months | en |
local.embargo.lift | 2013-10-12T12:04:17Z | |
local.publisher | School of Business | en |