Influence of E-commerce Strategies on Competitive Advantage of Equity Holding Limited

Abstract

Businesses that are expanding into international markets need to have strong e-commerce strategies plans in place to succeed. The role of e-commerce in connection with the competitive advantage is often not acknowledged. Any business is likely to fail if the operations management team does not understand the role of e-commerce strategy. Various banks face challenges due to the dynamic market shift. Customers have grown more mobile and demanding than ever before, causing them to change their opinions at a quick pace, putting banks at risk of losing part or all of their services. The study's overall goal was to see how E-Commerce initiatives influenced competitive advantage at Equity Banking Limited. The transaction cost and the resource-based theory were used to base this research. The study used a case study theory, and data was collected using an interview guide. Content analysis was used to examine the data. Equity Holding Limited has embraced e-commerce tactics to handle technological advances, according to the results. The utilization of modern technical gear, internet connection, digital advertising, the production of new goods and services, and cooperation with other organizations are all examples of these methods. It is apparent that e-commerce strategies have improved the quality of service and this gives Equity holding a competitive edge over its competitors. The study henceforth recommends that all organization ought to adopt ecommerce strategies. This should also be adopted by public sectors as it would ensure quality products and services are provided.