Strategic Leadership Practices and Performance of Standard Group Plc

Abstract

The business environment in which the organizations operate is volatile and dynamic thus requiring strong strategic leadership skills and knowledge to manage the business. The art of development of an organization's strategic direction, control, and capabilities that are geared towards achieving its goal and objectives is a strategic leadership function. Media houses in Kenya are currently facing unprecedented competition between the various organizations, which has compelled Standard Group plc to adopt different strategies to enhance performance. Strategic leadership practices are one of the key strategies adopted but it has not been empirically established whether this has a significant effect on their performance. The general objective of the study was to establish the effect of strategic leadership practices on performance of Standard group plc in Kenya. This study was based on two theories, strategic leadership theory as well as path-goal leadership theory. The research adopted a case study approach and an interview guide was used for collection of data. Content analysis was used to analyze data which was qualitative in nature. The study established that Standard Group Plc adopted the following strategic leadership practices setting strategic direction, core competencies, training and development programs, organisational culture, autocratic leadership style, democratic leadership style, laissez-faire leadership style and bureaucratic leadership. Standard Group Plc found it necessary to use these practices in order to achieve business objectives and to successfully thrive in a dynamic environment. Strategic leadership strategies have been proven to be successful in creating and strengthening the connection amongst workers by fostering a sense of shared purpose and similar values among those who are working toward the same objectives. Increasing the pooling of money and resources to invest in technology and innovation would help Standard Group Plc enhance staff productivity while also lowering operating expenses. The Standard Group Plc will be able to provide value-added services that will meet the changing demands of its clients, resulting in increased customer attraction.