Separation as a Corporate Strategy: the Case Study of Barclays Bank Plc and Absa Bank PLC

Abstract

The research studied the separation as a corporate strategy. The study critically analysed the ABSA and Barclays Banks since it was a case study. The research analysed the areas that informed the decision making in the banks. The theories that anchored the study included Goal Setting Theory, Game Theory, Lewin Change management model and open system theory. The study aimed at assessing the separation as corporate strategy. The research was a case study of ABSA Bank. the entrepreneurial mind-set that increased benchmarking, brainstorming and interdependence to ensure the ABSA Business Continuity. The research used descriptive qualitative research design suitable for the case study. The design was crucial since the data collected was qualitative in nature. Furthermore, the data collected was analysed through content analysis. The research utilized primary data collection method through interviews by sending emails questions, presenting hard copies to their place of work and audio recording. The target population were the top management of ABSA Bank including Risk and Compliance Managers to give risk mitigation measures, Finance Managers to elaborate on bank’s financial performance, Procurement Manager to provide more information on logistics and supply chain, Human Resource Management to stipulate the employee productivity and Operations Managers to shed light on success transformation factors in the bank’s headquarters in Nairobi. The findings indicated that the four determinants were intertwined in ensuring the business continuity, meeting the customers tastes and preferences and surpassing their demands. The study opined that separation strategies brought the business, goods, and services closer to the customers while at the same ensuring timely problem solving. The findings indicated that separation as a corporate strategy, transformational, portfolio management strategy and grand strategy were key pillar in enhancing the attainment and accomplishment of the commercial banks’ objectives. The conclusion showed the importance of separation as a corporate strategy in ensuring the continuance improvement, technological advancement, and market expansion. The study reinforced the adoption of digital-led banking procedures to increase the competitiveness and market expansion. In summary, separation as a corporate strategy increased teamwork, enhance business sustainability and created customer centred strategies.