Factors Considered in Management of Workforce Diversity at Safaricom Kenya

Abstract

The study sought to establish the importance of factors considered in the management of workforce diversity at Safaricom Kenya. The study adopted a case study design. The study collected primary data with aid of the interview guide. Data was qualitative where a total of 3 KIs were interviewed as drawn from the Human resource department at Safaricom. Content analysis was adopted in processing the collected data and presented in form of narration. The study established that at Safaricom Kenya, gender diversity is highly practiced. Female employees were encouraged to take up executive leadership and senior management positions. There was an established diversity management policy at Safaricom. Recruitment practices at Safaricom allowed the company to deliberately target potential applicants from marginalized groups. The top management allocated funds towards diversity practices at Safaricom. The study concludes that management of workforce diversity improves the reputation of the firm while helping the firm to emerge as an equal opportunity employer. The study recommends that the top managers at Safaricom Kenya should promote more women to leadership positions. The management team at Safaricom including the Finance Managers should allocate adequate funds towards diversity programs in place. The HR managers at Safaricom should strictly adhere to the corporate diversity policy in the hiring and recruitment processes. The policymakers at Safaricom should carry out a regular review of the existing policies concerning workplace diversity so that they are aligned with the strategic goals. The policymakers at the Communication Authority of Kenya (CAK) should enforce relevant policies that obligate telecommunication firms like Safaricom to comply with employee diversity.