Organizational Policies and Perfomance of Equity Bank in Kenya

Abstract

Banking sector remains paramount in the economy and development of any nation. The rapid competition in the banking sector has been an eye opener for product differentiation. The growth and impressive performance of the banking sector increases their competitive advantage. Performance measures of an organization are crucial pointers of the success of the Equity Bank. It brings in the aspect of competition in the market, where other firms perform highly than others depending on the policies they put in place and their competitive advantage over others. Banks that have invested in Kenya offer broad products and services such as giving credit facilities, investments, mortgages, retail banking, microfinance, debit, and credit cards. Commercial banks and institutions offering mortgage facilities are accredited and controlled as provided for in the Banking Act. This research response to the questions such as; what are the organizational policies adopted by Equity Bank in Kenya? Moreover, how do these policies influence the performance of Equity Bank? The personal interview was carried out in the organization’s headquarters on a one-by-one basis on seven top-level management staffs. The data collection optimized primary and secondary interviews. The research design maximized usage of systematic qualitative description in form of content analysis which helped classification and summarization of data going by the objectives of the study. The research findings concluded that organizational policies are key to the performance of the organization. Organizational policies were continuously improved to suit customers tastes and preferences. The intention was to provide holistic effectiveness, efficiency, productivity, economies of scale while enhance organizational performance. In nutshell, it promoted continuous improvement of Equity Banks products while ensuring it remain afloat. Equity Bank considers growth, liquidity, and profitability subsequent trends in analyzing performance. The research recommended reinforcement of business model, enhance innovation, effectiveness, and efficiency while remaining demand driven, inclusive, low margin, high volume model and propelled by a scalable and sustainable social and economic twin engine.