Assessment of the Effectiveness of Communication Channels Disseminating Fall Armyworms Information in Maize Production: a Case of Kakamega County, Kenya

Abstract

Globally, effective communication channels have played an imperative role in the dissemination of critical information to farmers. However, dismal attention has been given to the access of such information communication channels in disseminating information to farmers in the developing world, especially information on Fall Army Worms (FAW) pest attacks. This study, sought to assess the effectiveness of information communication channels used in information dissemination on Fall Army Worms in maize production amongst farmers in Lugari-Kakamega County, Kenya. It was guided by three objectives: (i) To determine socio-demographic factors that influence information access on control of Fall Army Worms by maize farmers; (ii) To analyze farmer’s perception on access of mass media channels disseminating Fall Army Worm information; and (iii) To assess farmer’s perception on access of inter-personal communication channels disseminating Fall Army Worm information. The study employed a descriptive cross-sectional research design guided by the diffusion of innovations theory.The study applied a purposive sampling technique to identify participant farmers. Data was analyzed using the Statistical Package for Social Sciences (SPSS) software. Qualitative and quantitative data was collected through key informant’s interviews, pre-tested questionnaires and focused group discussions. The study arrived at three conclusions. First, social economic factors play key roles in farmers’ access to information concerning FAW through Television and mobile phones. Improving access to education could increase farmer access to agriculture information such as the management of FAW. Equally, increasing access to wage employment can improve farmer’s access to information concerning the management of FAW. The second conclusion is that radio, phone messages and television were the most effective communication channels for FAW information. There should be policy support towards access to radio, phone and television coverage in order to increase farmer’s access to FAW management practices. Lastly, interpersonal communication channels such as agro dealers and peers play key roles in transmitting information for the management of FAW. Therefore, farmer groups and interaction should be encouraged. The study therefore recommends the County government to enhance future dissemination of FAW information via radio, for mass media channels and fellow farmers, for interpersonal channels in both local dialects and Kiswahili languages. Additionally, there is need for re-tooling of extension agents, lead farmers, seed companies and agro-input-dealers on modern methods of FAW control and management.