A Critical Analysis of the Effects of Story Grants on Media Sustainability in Kenya

Abstract

This research examined the effects of story grants on media sustainability in Kenya. The study understood media sustainability as a derivative of quality content, non-interference with editorial oversight roles, and financial wellness of media enterprises. In this qualitative study, secondary data was derived from reviewing grants related documents from media development organizations, and analysis of related literature, while primary data was collected through in-depth key informant interviews to draw insights on the aim of story grants and their effects on content quality, and how that relates to financial sustainability of media enterprises. An interview guide was developed to help in conducting the semi-structured interviews. Study participants were purposely selected for this study based on their experience, and knowledge in the subject area. Participants were drawn from key media stakeholder organizations, and media intermediaries who receive funds from do-nors to sub-grant to journalists and media outlets. Grants recipients were also interviewed for this study. The study findings indicate that storytelling grants have not only bridged the costs of content production, but also contributed significantly to improved quality of media content. This has in turn attracted more sponsors, especially for community media, thereby sustaining them financially. Further, by contributing a share of the costs of production, grants have helped free the limited finances to support other institutional overheads. They have also mitigated staff turnover in the short term, despite financial constraints facing media enterprises in Kenya.