Modelling Post Exposure Prophylaxis Vaccine Completion and Accessibility to Support Human Rabies Elimination in Makueni County, Kenya

Abstract

This study evaluated the Najivunia kuwa Mkenya campaign, focusing on the communication strategies, methods, and channels used by the campaign. It had three objectives: to examine the communication strategies employed by the ‘Najivunia kuwa Mkenya’ campaign, to evaluate the communication methods adopted by ‘Najivunia kuwa Mkenya’ campaign, and to appraise the efficacy of the communication channels used for the campaign. The study population was derived from Kahawa Wendani ward, which is in Kiambu County, with a sample size of one hundred people; male and female, married and unmarried individuals between the ages of 20 and 70 years. The study found that the Najivunia kuwa Mkenya campaign that focused on the communication strategies, methods, and channels used by the campaign had mixed results; successes and failures were equally reported. The study concludes that the campaign on ``Najivunia kuwa Mkenya”was a worthwhile one and those that remembered it do so with nostalgia. The study concludes that most of the campaigners indicated that they did not have a written strategy as such most respondents did not receive any merchandise. It concluded that most respondents had heard of the campaign from the mainstream media which included Television, Radio and had even read about it in the newspapers. The recommendations the need to increase the efficacy of government communication campaigns as this would promote nationalism and patriotism. This implies that the government should seek representatives of the different groups of people so that the message is all inclusive and the views of the different groups considered. It recommends that the government should strive to engage religious leaders as they are the spiritual advisors, and they tend to have authority over their congregants.