Market Facilitation and Performance of Women Enterprise Fund Vision 2030 Flagship Project in Embakasi East Constituency, Kenya

Abstract

Women Enterprise Fund, a Vision 2030 flagship project, was established by the Government of Kenya to facilitate provision of reachable and cost effective loan to assist women initiate, and also improve businesses for income generation. The study investigated the market facilitation and performance of Women Enterprise Fund vision 2030 flagship project in Embakasi East Constituency and the study’s objectives included; To assess how training influences performance of Women Enterprise Fund vision 2030 flagship project in Embakasi East Constituency, Kenya; to examine how promotion influences performance of Women Enterprise Fund vision 2030 flagship project in Embakasi East Constituency, Kenya; to establish how market linkages influences performance of Women Enterprise Fund vision 2030 flagship project in Embakasi East Constituency, Kenya; and to determine how market information influences performance of Women Enterprise Fund vision 2030 flagship project in Embakasi East Constituency, Kenya. Identity Empowerment Theory and Social Capital Theory was adopted in the research. The research work assumed descriptive survey research design, and questionnaires and interview schedules applied for data collection. The research target population was 346 women group beneficiaries and 1 Women Enterprise Fund field officer. Krejcie and Morgan sample size determination was applied to get the study’s 186 as the sample size, purposively sampled the while 1 field officer. The structured questionnaire was self-administered by the researcher and interview guide to the field officer. Data obtained was analyzed descriptively and inferentially by assistance of Statistical Package for the Social Sciences software and the findings displayed via tables. The study found that promotion, market linkages and market information had a strong positive influence on performance of Women Enterprise Fund vision 2030 flagship project in Embakasi East Constituency, Kenya, and concluded that market facilitation impact on the performance of Women Enterprise Fund vision 2030 flagship project was found to be significant. The research recommends that Women Enterprise Fund management should actively promote market facilitation for enhanced performance, as well as the Government of Kenya need to formulate policies grounding the operations of Women Enterprise Fund. The study suggested further studies to be carried out on the same Women Enterprise Fund but in other constituencies for results comparison, as well as on the three other Women Enterprise Fund mandates.