Strategic Management Practices and Performance of Glovo Company Limited Kenya

Abstract

Due to the rapid change in the corporate world's business environment, businesses must implement and enhance organizational performance and strategic plans. It has been determined that a number of factors can give any company, regardless of industry, the competitive edge they need to perform at their best. Strategic Management Practices are a significant factor that boosts performance. Aligning the organizational structure with the business's current strategic initiatives is important. This study's objective was to evaluate the effects of Glovo Company Limited's strategic management techniques on organizational performance in a fast-paced, technological environment. This study set out to ascertain how Glovo Company Limited's strategic management practices affected performance. This was the area of study because an economic system's overall performance is crucial for its expansion and advancement. To gather the data, the researcher used a qualitative design. To gain a thorough understanding of the organization, a case study was employed. To help the respondents get the information they needed quickly, an interview guide was used. The primary method for gathering data involved conducting in-person interviews with employees at various management levels. The study determined the strategic management techniques used by Glovo Company Limited and their favorable correlation with the organization's performance in the ideal setting. The organization has a strategic plan that serves as their direction and is operationalized and institutionalized to ensure flawless implementation. The organizational cultures and the guiding principles of the organization have also improved the performance of the business. Mission and vision must be enabling for the strategy to be successfully implemented. As a result of the study's analysis, it was determined that implementing a strategy wasn't always easy and frequently involved challenges. All members of the organization implemented the strategy. All employees could understand it because it was broken down, simplified, and cascaded to the various employees