Urban Logistics Practices and Delivery Performance of Fast Food Outlets in Nairobi County

Abstract

The research intended to look into the stimulus of urban logistics practices on the delivery of goods in Nairobi County, Kenya, using transactional cost theory and network theory as the foundation. A cross-sectional research design was utilized, with a sample of 50 fast food outlets designated from an audience of 100, Stratified random sampling was used. Organized surveys were used to obtain first-hand information., which were tested for validity and reliability, and examined by means of descriptive statistics and regression analysis. The research recognized that quick service restaurants took part in countless urban logistics practices, integrating collaboration with other firms, outsourcing critical final-mile logistical procedures, and implementing optimal procedures. Last mile logistics services outsourced included hiring third-party service providers, managing warehouses, and managing transportation, with reliability, experience, convenience, cost, management expertise, security and safety, geographical presence, flexibility, financial strength, and range of services considered as the most important vendor factors. The investigation found that urban logistics had a substantial beneficial control on functional efficacy, organizational standing, promptness of service delivery, and resource utilization by fast food outlets. The recommendations included improving cooperation across all stakeholders involved in the final mile logistics logistic network and good upstream planning to provide smoother and more efficient urban distribution. Additionally, the study proposed that policy makers in the Ministry of Trade formulate and implement guidelines to promote and support urban logistic practices among fast food outlets within Keny