dc.description.abstract | Businesses constantly experience multiple challenges and opportunities; therefore, it is
increasingly important for firms, including SMEs, to understand how to adapt to the
changes in their environment while focusing on their vision, mission, goals, and objectives.
Strategies are tools and mechanisms that help firms determine how to respond to
environmental changes. SMEs are particularly at risk of the changes because of the specific
internal challenges typical for them, such as limited resources. Therefore, strategies may
present a valuable opportunity for SMEs to maneuver the constant changes while
remaining on target for their goals and objectives. The current study is steered by a general
purpose: to determine the tactics used by small and medium-sized businesses in Kitui
County, Kenya, and how they affect the company's performance. The specific goals are to
determine which approaches small and medium-sized businesses have adopted and how
those approaches jeopardize the organization's performance; which approaches small and
medium-sized businesses have adopted and how those approaches affect the organization's
performance; which approaches small and medium-sized businesses have adopted and how
those approaches jeopardize the organization's performance; and which approaches small
and medium-sized enterprises in Kitui County, Kenya, have adopted and how those
approaches affect the organization's performance. The resource-based view theory (RBV)
and contingency theories are the study's key ideas. Return ion assets is a helpful metric to
assess the performance of SMEs. To help collect data and material that aids in explaining
the phenomena related to strategies and performance, the current study has adopted a
descriptive research approach. The study's target population is the i165 SMEs and i17
businesses that comprise the sample population of SMEs registered with the Kitui County
government. the study employed semi-structured questionnaires to gather the primary
data, while data collection forms were utilized to get secondary data. The research included
regression and descriptive analysis, and the findings were presented using text, figures,
graphs, and tables. The results demonstrate how SMEs in Kitui adopt and often use
techniques to improve organizational performance. The outcomes also showed a strong and
favorable correlation between the tactics used and SMEs' corporate success. Personalized
approaches, bench marking procedures, ongoing innovation, and capacity building are
advised. | en_US |