Browsing Theses and Dissertations by Author "0103e707-7a2a-4844-ba72-5c565673dd6f"
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The impact of brand image on customer satisfaction in major supermarkets in Nairobi County
Kariuki, Martin N (University of Nairobi, 2015)n a competitive business environment, customer satisfaction and brand loyalty is emerging as an issue for which the business firms are very sensitive of. As a result, the process of building a reputed brand image and ...