Browsing Theses and Dissertations by Author "1a9358b5-b8b5-4a0b-8a5e-070199302a80"
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Influence of E-commerce Strategies on Competitive Advantage of Equity Holding Limited
M'mbwanga, Brian, K (University of Nairobi, 2021)Businesses that are expanding into international markets need to have strong e-commerce strategies plans in place to succeed. The role of e-commerce in connection with the competitive advantage is often not acknowledged. ...