Browsing Theses and Dissertations by Author "758c0460-ee72-45e8-ab9a-49f5858239c3"
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Marketing Strategies to Be Adopted by the Dairy Industry to Improve Company Competitiveness: a Case Study of Kinangop Dairy Ltd
Somba, Catherine N (University of Nairobi, 2016)The study was aimed at determining the marketing strategies to be applied by the dairy industry to improve the company competitiveness with reference to Kinangop Dairy limited. The researcher adopted a descriptive research ...