Browsing Theses and Dissertations by Author "a15944bc-76c7-4f71-8ae5-cd72f01457dc"
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Influence of Technological Innovations on Customer Experience in Insurance Firms in Nairobi County
Ogwang, Rose A (University of Nairobi, 2018)The objective of the study was to assess the influence of technological innovations on customer experience in the insurance firms in Nairobi County. The study was anchored on Innovation Diffusion Theory and the Assimilation ...