Browsing Theses and Dissertations by Title
Now showing items 17103-17122 of 46308
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The extent of usage of forecasting methods in Kenya: a survey of large manufacturing firms in Nairobi.
(Faculty of Commerce, University of Nairobi., 1995) -
The extent of usage of relationship marketing strategies to enhance -brand loyalty of industrial customers: the case of the paint industry
(School of business,University of Nairobi, 2002)The Relationship Marketing concept is a philosophy of management that calls for the development of integrated marketing programme that places emphasis on creation of customer value for enhancement of customer relation. ... -
The extent of usage of the marketing mix variables in the shipping industry in Kenya
(School of Business, University of Nairobi, 2001-09)The recent trends of liberalization and globalization would entail that marketing strategy the world over be almost similar. This study reveals that the marketing mix variables, which are, the engine driving competitive ... -
The Extent of Use of Customer Relationship Management Strategies (Crms) in Improving Retention of Retail Banking Customers Among Commercial Banks in Kenya
(University of Nairobi, 2011)Business climate is becoming complex and greatly driven by innovative technology day by day. Changing consumer needs have posed new challenges to financial institutions. In Kenya, banking industry has faced dynamic ... -
The Extent of Use of Expert Systems in Loan Analysis in Commercial Banks in Kenya
(University of Nairobi, Kenya, 2010)It is documented that several credit analysis expert systems (ESs) have been developed to improve the throughput and accuracy of loans granted and to ensure greater consistency of a loan review. This study explores the ... -
The extent of use of financial statement analysis in corporate lending: A survey of commercial banks in Kenya
(School of Business, University of Nairobi, 2008)The way lending decisions by commercial banks in Kenya is made remains a mystery to most borrowers. Banks are known to follow very stringent rules in lending risk appraisal. Financial statements analysis on the borrower ... -
Extent of use of ICT in promoting accountability in kenya government (a case of the kenya national audit office)
(School of computing & informatics, University of Nairobi, 2004)Information Technology (IT), if well aligned with the objectives of an organization has the potential of enabling an organization achieve its mission. Government Ministries/Departments are usually slow in adoption of ... -
The extent of use of Information Communication Technology in human resource management in large manufacturing firms in Nairobi
(School of Business, 2007)This study set out to investigate the adoption information communication technology in human resource management among large manufacturing organizations in Nairobi. The objectives of the study were; to establish the extent ... -
The extent of use of marketing in not-for-profit organizations: the case of non-governmental organizations in Kenya
(University of Nairobi,School of Business, 1989-06)Marketing writers often emphasize the universality of the marketing process as it applies to all organizations in our society, whether profit or not-for-profit, government or private, professional or nonprofessional, ... -
The extent of use of marketing mix variables in the sugar industry in Kenya
(School of Business, University of Nairobi, 2004)The study had two major objectives. The first objective sought to determine the extent to which marketing variables are applied by the sugar industry in Kenya. The second objective sought to identify the constraints ... -
Extent of utilization of education commissions' recommendations in planning quality education in primary schools in Kenya (1988 to 2009)
(University of Nairobi, Kenya, 2010)Planning depends largely on proper identification of the educational needs a task achieved through baseline studies. Kenya has used education commissions and task forces in the baseline studies to inform on needs in education ... -
The Extent of Voluntary Financial Disclosure of Quoted Companies in Kenya
(University of NairobiSchool of Business, University of Nairobi, 1992)This project reports on the extent of voluntary disclosure by listed companies of Nairobi Stock Exchange. The study analyses voluntary disclosure in terms of popular infor- mation items as being those items that are ... -
The extent to which administrative practices contribute to secondary school dropout in Kitui district
(School of Education, University of Nairobi, 2004)All countries m the world experience high dropouts rates in high schools. The problem is worse on the Sub Saharan Region where you find children who dropout of school either in the streets of urban areas, in coffee, tea ... -
The extent to which banks in Kenya apply the concept of strategic grouping
(Business Administration, 2008)The topic of the research project was on the extent to which banks in Kenya apply strategic group concept. The main objective of the study was to determine whether banks in Kenya apply strategic group concept and the ... -
The extent to which bookshops use direct marketing tools: the case of bookshops in Nairobi
(University of NairobiSchool of Business, 2002)The study was aimed at studying the direct marketing tools used by bookshops, the extent to which they use direct marketing tools and the problems if any experienced when using these tools. The rationale of the study ... -
The extent to which classified hotels in Mombasa have adopted electronic marketing
(School of Business, University of Nairobi, 2007)Hotel industry is an important part of the tourism sector which makes a significant contribution to the country's economic development in terms of foreign exchange earnings, government revenues and generation of employment ... -
Extent to which commercial banks in Kenya have adopted and implemented Integrated marketing
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2004)The Kenyan banking industry has become very competitive, with the increasing number of banks, dynamic government policies, emerging technologies and demanding customers, driving this scenario. .As a result, it is important ... -
The Extent to Which Commercial Banks in Kenya Have Adopted Change Management in Response to the External Environment
(University of Nairobi, Kenya, 2011)This study sought to determine the extent to which commercial banks in Kenya have adopted change management to cope with external environment and how they have responded to changes in bank environment in Kenya. The study ... -
The Extent to Which Commercial Banks in Kenya Use the Promotion Mix Elements to Market Their Services
(University of NairobiFaculty of commerce, 1992-06)The study reported here analyzed the extent to which commercial banks in Kenya utilize the promotion mix elements of advertising, sales pro motion, public relations and personal selling to market their services. The study ... -
Extent to which competitive intelligence practices influence achievement of competitive advantage in KCB bank Kenya limited
(University of NairobiCollege of Humanities and Social Sciences, 2013-11)Commercial banks intelligence operations can serve as an early-warning system for bank disruptive changes in the competitive landscape from rival’s new products or pricing strategy or the entrance of an unexpected player ...