Browsing Theses and Dissertations by Author "Gachanja,Damaris W."
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Strategies adopted by manufacturing multinational corporations to cope with social cultural challenges in Kenya
Gachanja,Damaris W. (School of business,University of Nairobi, 2009)The study on manufacturing multinational corporations in Kenya, is motivated by a desire to understand how these firms are able to face this changed environment, the challenges they face when dealing with social cultural ...