Browsing Theses and Dissertations by Author "Naftali, Kennedy K"
Now showing items 1-1 of 1
-
Influences of consumer loyalty cards on store Loyalty: The case of uchumi and nakumatt Supermarkets in Nairobi
Naftali, Kennedy K (Business Administration and planning, 2006)The management of customer relationship as a source of competitive advantage has become a vital component in success of firms. The firms have realized the need to develop such long-term relationships to guarantee constant ...