Browsing Theses and Dissertations by Author "Sailewu, Enock M."
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The perception of supermarkets in Nairobi on the use of e-marketing
Sailewu, Enock M. (School of Business, University of Nairobi, 2001-07)This study was conducted with the objective of determining the awareness of e-marketing by the supermarkets in Nairobi. The study also set to determine the perception of supermarkets in Nairobi on the use of e-marketing ...