Browsing Theses and Dissertations by Author "Schoviah, Amara"
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The effect of marketing distribution channel strategies on a firm's performance among commercial banks in Kenya
Schoviah, Amara (University of Nairobi, Kenya, 2012)Successful distribution channel strategy selection, implementation, and management cannot only . help to meet the shopping needs and habits of the target customers efficiently under the cost constraints of the seller; they ...