Browsing Theses and Dissertations by Author "Shikuku, Omery C"
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The effect of behavioural factors on individual investor choices at the Nairobi securities exchange
Shikuku, Omery C (University of Nairobi, 2014-10)The study of individual investors‟ behavior, based on the behavioral finance theory, is of interest and a relatively important phenomenon in Kenya. Behavioral finance theories are based on psychological attempts aimed ...