Browsing Theses and Dissertations by Author "Simba,Samson I"
Now showing items 1-1 of 1
-
Strategic Responses by Pharmaceutical Multinational Corporations to Challenges Posed by Generic Drugs in Kenya
Simba,Samson I (University of NairobiSchool of Business, 2012-11)Strategy relates a firm to its environment and it serves as a guide to the organization on what the organization is trying to do and achieve. Strategy provides an organization with a number of benefits as it provides an ...