Browsing Theses and Dissertations by Author "Simiyu, Kennedy N"
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The Role of Public Relations Activities in Image Building of the Firm: a Case Study of Equity Bank
Simiyu, Kennedy N (University of Nairobi, Kenya, 2010)In keeping with the trend modem organizational growth, most companies are urged to adopt or change their public relations practices. This study sought to establish the role public relation play in the growth of Equity Bank. ...