Browsing Theses and Dissertations by Subject "Liquid food packages"
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Factors influencing perceptions of brand equity of liquid food packages among consumers in Nairobi’s Buruburu Estate: (a case study of Tetra Pak Limited)
(School of Business, 2010-08)With the current Global Economic crisis coupled with increased vicious competition in the marketplace, many companies and institutions are struggling to survive. It is now very crystal clear that the companies that will ...