Browsing Theses and Dissertations by Subject "Local programmes"
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Consumption patterns of local programmes on pay television in Kenya: a case study of Zuku Television
(University of Nairobi, 2014)Liberalisation of airwaves and proliferation of broadcasting stations has led to increased competition in Kenyas’ broadcast industry (Oriare et al., 2010). In the pay television sector, stiff competition was witnessed ...