Browsing Theses and Dissertations by Subject "Loyalty"
Now showing items 1-2 of 2
-
The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(School of Business, 2012-04)The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ... -
The Influence of Mobile Money Transfer in sustaining customer loyalty at Safaricom Limited
(School of Business, 2012)This research examines the influence of mobile money transfer in sustaining customer loyalty at Safaricom limited. The study looks at the background of Safaricom limited, currently the market leader in telecommunications ...