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Now showing items 111-116 of 116
The Extent to Which Commercial Banks in Kenya Use the Promotion Mix Elements to Market Their Services
(University of Nairobi, 1992-06)
The study reported here analyzed the extent to which commercial
banks in Kenya utilize the promotion mix elements of advertising, sales pro
motion, public relations and personal selling to market their services. The
study ...
Consumer Attitudes Towards Advertising: an Empirical Study of the Middle Class in Nairobi
(University of Nairobi,, 1992)
The main objective of this study was to investigate the attitude held by consumers towards
advertising and its relative importance as a source of consumer information. The significance of such
a study lies in realising ...
Np Movement in Kigiryama: a Gb Approach (1991)
(University of Nairobi, 1992)
Al Amin Mazrui Kama Mwandishi Wa Ulimwengu Wa Tatu
(University of Nairobi,, 1992)
Innovation Hubs and Small Enterprises in Africa: Setting the Policy Agenda
(University of Nairobi,, 1992)
Preservation Problems of Library Materials in Kenya, With Special Reference to the University of Nairobi Library
(University of Nairobi, 1992-11)
The' ability to produce useful graduates depends not only on well equipped
facilities and proper selection of students, but also on providing for all members
of the University community, direct access to recorded knowledge, ...