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Effects of online marketing communication on book sales among publishers and distributors in Kenya
(2009)
The rapid adoption of the World Wide Web (Web) as a commercial medium has caused firms to
experiment with innovative ways of doing business. The firms that effectively market themselves
and their products on the Web have ...
Competitive strategies adopted by universities in Kenya
(2005-08)
All over the world, higher education has acquired an unusual profile in the last decade
because of its importance in the struggle for nations to survive in a fast changing world.
Further, the information communication ...
Gender barriers in pmtct services delivery: a case study of Mission hospitals in Tharaka district.
(University of Nairobi, 2008)
The HIV/AIDS epidemic has been increasing year by year throughout the world but more
so in Kenya. The spread of the disease has caused a negative impact particularly among
women and children. The study was designed to ...
The use of reference reports in the selection of staff in diplomatic international non-governmental organizations in Kenya
(2006-09)
Selection processes used for employee hiring involves several activities aimed at ensuring
that the best candidate is picked for the job opening. Among these activities is reference
checking, which is a deliberate attempt ...
An empirical investigation of capital structure determinants for small and medium-sized enterprises in Kenya
(2005-06)
The precarious employment situation in Kenya has given rise to public policies that aim at giving
small and medium-sized enterprises (SMEs) better access to finance. SMEs may face difficulties in
raising this much-needed ...
Competitive Strategies of Health Management Organizations (HMOs) in Kenya
(University of Nairobi, 2007-10)
A basic premise of strategy is that superior profits occur when a corporation secures favourable positions in attractive industries, and pursues economies of scope across business units. Business strategies underlie decisions ...
Strategies used by Barclays bank of Kenya to retain employees
(2009)
The main purpose of this study was to determine employee retention strategies used in
Barclays Bank of Kenya. Organizations are faced with a lot of problems in employee
retention. Hiring and retaining knowledgeable ...
Strategic responses adopted by pioneer assurance company limited to the turbulent external environment in kenya
(2009-08)
The more hostile the external environment is, the more an organization needs to respond to it, the more difficult it is to carry out work and the more defensive the organization must become. The external environment can ...
Strategy implementation by major petroleum companies in Kenya
(2006-10)
Strategy implementation is the way in which a company creates the organizational
arrangements that allow it to pursue its strategy most effectively. Problems with
implementation have resulted in failed strategies. Even ...
Strategic management practices adopted by local authorities in Kenya: a case study of Thika, Ruiru, Kiambu and Mavoko Local authorities in Kenya
(2009)
The purpose of this study was to establish the strategic management practices adopted and challenges of adopting the strategic management practices in Thika, Ruiru, Mavoko Municipal Councils and Kiambu County Council. The ...