Globalization and cultural impact of the media; A web analysis of the Facebook social network
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Date
1994Author
Mwaringa, Daniel K
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Globalization is perceived as an influence on indigenous cultures of the
world. The Internet and its accessibility are viewed as having contributed to
the massive flow of information globally, creating a global village. The
study zeros in on the rise of social networks and singles out the Facebook
which it subjects to the study. The aims and objectives of the study are
determining access to the internet, gauging on the rise of Internet's social
networks' and their influence on the users' cultural orientations and also
determining the impact of social networks as tools for mass communication.
The study gives insights to varied views from scholars over their perceptions
of the media and its contribution to perceived cultural imperialism. From the
data collected the findings revealed that the internet is accessible but users
find it costly. The majority of the internet users on Facebook embraced the
social networks as positive communications mode that did not necessarily
alter their cultural orientation. The study discovered the widespread uses of
Facebook citing it as an effective tool for mass communication. The study
recommends that the internet be accessed in all learning institutions, while
social networks be used for promoting cultural diversity.
Citation
Master of Arts in Communication Studies of the University of NairobiPublisher
University of Nairobi Department of Arts in Communication Studies
Description
A research project presented in partial fulfillment of the requirements for the award of Master of Arts in Communication Studies of the University of Nairobi