Use of resource based perspective as a Competitive strategy at Jomo Kenyatta University of Agriculture & Technology
Abstract
The RBP is an emerging competitive strategy which emphasizes that for a
firm to gain competitive advantage it has to also focus on its internal firm
specific factors hereby referred to as resources. Before its emergence the
mainstream theory of competitive advantage was externally focused, that is,
different strategies that capitalized the opportunities in the firm's environment.
This research project was set up to asses the extent to which JKUAT uses the
Resource Based Perspective as a competitive strategy The study also looked
at the challenges JKUAT has been experiencing in the implementation of RBP
competitive strategy.
The study collected data on different aspects of RBP from the chairmen of
departments. This is because they are the individuals who are involved in the
basic administrative unit of the university, and regulate the resource
acquisitions improvements and deficiencies. The study was analyzed using
the mean, standard deviation, percentages and Eigen Values.
The use of RBP in JKUAT has been evidenced by the internal adjustment
strategies like the cultural change, consideration of resources availability
'..
before strategy implementation and steady increase in its resources. The
study also showed that the use of RBP as.. a competitive strategy has
increased JKUA T's competitiveness in the market. The challenges have been
JKUA T's processes and structures which have hindered maximum benefits of
RBP.ln conclusion, the study realized that JKUAT uses RBP to a moderate
extent to counter the market forces and competition.
IV
Citation
MBASponsorhip
University of NairobiPublisher
University of Nairobi School of Business, College of Humanities and Social Sciences