dc.description.abstract | This is a management research study, with special focus on strategy implementation
challenges and strategies used in dealing with challenges encountered during strategy
implementation, by packaging firms in Nairobi. Strategy implementation remains very
critical yet the most difficult phase in strategic management process, even a good strategy
would still fail if the implementation is not thoroughly planned and executed well. The
objectives of this study were twofold; first, was to determine challenges encountered by
packaging firms in Nairobi and second was to establish how packaging firms in Nairobi
were coping with challenges encountered during strategy implementation.
The study was based on census survey where all packaging firms in Nairobi were
surveyed. According to the Ministry of Trade and Industry Directory, there were 30
packaging firms based in Nairobi, all of them were surveyed out of which 26 firms
responded representing 86%. The study relied heavily on primary data which was
collected using questionnaire method, email, drop-and-pick methods were used to
distribute and collect the questionnaires. Brief follow up interviews were conducted in
cases more information and/or clarifications were sought. Being s descriptive study,
mean scores standard deviations, percentages and frequencies were used to measure and
compare the research findings.
Just like in the literature review of this study, the research findings clearly show that
strategy implementation challenges affected all industries be it profitable or non
profitable. According to the findings of this study, packaging firms in Nairobi face
strategy implementation challenges which were mainly of internal in nature. From this
study, it is clear that packaging firms in Nairobi perceive poor leadership style, wrong
strategic choice, poor management of resources and global trends in the industry as the
major challenges with significant effect during strategy implementation. Since these
major challenges are mainly of internal nature, it implies that the packaging firms in
Nairobi have control over them and can manage them well with proper strategies put in
place. On the impact, the study shows that poor leadership style, wrong strategic choice
and poor management of resources pose the greatest impact. | en |