| dc.description.abstract | The study was carried out with the aim of establishing if the users of mobile
telephone service perceive any risks, the nature and extent of these risks and the
strategies they have adopted so as to cope with their perceived risks.
In order to achieve the objectives a questionnaire with both structured and semi structured
questions was administered to the respondents by a research
assistant. A sample of one hundred respondents was selected from the two
service providers ie Safaricom and Kencell. The data was collected from the
respondents at the service provider's customer service outlets in the city center.
The data collected was analyzed using mean scores, frequencies, percentages
and presented in tables .A five point likert scale was used to identify and
measure the extent of perceived risk by the respondents. Correlation analysis
was done so as to relate the extent of risk perception on the use of mobile
telephone services to the respondents' demographics which included age,
gender, occupation and education level.
From the findings of the study the following conclusions were made:
• Mobile telephone users in Kenya perceive various risks. These are:
Performance, physical. social, psychological, financial and time loss risks.
• Users of mobile phones in Kenya have adopted various risk reduction
strategies so as to cope with their perceived | en |
