dc.contributor.author | Mohamed, Saada H | |
dc.date.accessioned | 2013-05-11T09:04:55Z | |
dc.date.available | 2013-05-11T09:04:55Z | |
dc.date.issued | 2007 | |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/21822 | |
dc.description.abstract | This study sought to establish the responses by Transafrica Motors Ltd to challenges in
the motor vehicles industry. The objectives of the study were to establish the Responses
Transafrica Motors has adopted to cope with the challenges in the motor vehicle industry
and to establish factors influencing their response to the challenges.
The study was based on primary data collected. using questionnaires which were self
administered using personal interviews. The data obtained from the Organization was
analyzed and interpreted using content analysis. The findings of this study revealed that
there are a number of responses that are used by Transafrica Motors Ltd to overcome the
challenges. Some of the strategies used include cost leadership, product differentiation,
segmentation, penetration and development of new markets.
A few observations have been made from the findings one of which is that companies
need to anticipate the change and act accordingly while the second observation is that
Transafrica Motors has to invest heavily in their marketing and operations department as
well as implement the strategic plan so as to run a successful business. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.subject | Environmental challenges | en |
dc.subject | Motor Vehicle Industry | en |
dc.subject | Kenya | en |
dc.title | Responses of Transafrica Motors to environmental challenges in the Motor Vehicle Industry in Kenya | en |
dc.type | Thesis | en |
local.publisher | School of Business, University of Nairobi | en |