| dc.description.abstract | The aim of the project was to study the various marketing methods (situations) employed
by small-scale Horticultural farmers with a view to making it online, in order to improve
and increase the returns for their produce by widening their market base. "Small-scale
farmers" in this project are those farmers growing horticultural produce on pieces of land
that are less than 10 acres.
This is achieved by providing a web based system that will attract customers worldwide
where Internet services can be accessed, hence widen the market for the produce and
eliminate the exploitative middlemen commonly referred to as "Brokers".
The areas covered by this project include the study of the various marketing methods
employed by the small-scale farmers (investigation), analyses, designing and finally
implementation of the proposed online marketing method. Various tools and techniques
were employed to achieve this goal. | en |
