| dc.description.abstract | HIV/AIDS pandemic is a global crisis that is not only threatening the health of humans
but it is also affecting the social economic development. A lot of goods and services are
required in order to reduce the impacts of HIV /AIDS. This has created market
disequilibria, resulting in profit opportunities for entrepreneurial activities in HIV/AIDS
mitigation. Some of the products required include, medical care, counselling services,
ARVS, testing kits, education and awareness creation, as well as management logistics.
The objectives of this study were to establish how the entrepreneurs perceived the
opportunities in HIV / AIDS mitigation and to find out what challenges they faced in
exploiting these opportunities. The subjects of the study comprised selected private
organizations involved with the mitigation of HIV/AIDS. These were healthcare
providers (hospitals), pharmaceutical companies manufacturing AR Vsand IEC
organizations. They were selected on the basis of being the main stakeholders in the key
interventional areas according to the Calderon (1997) Multidimensional Model.
Out of a sample population of 60, 51 of them were accessed. Actual data was collected
from 31 organisations by personal interview, email and drop and pick later (a variation
of the mail method) thereby giving a response rate of 60.78%. Data was completed,
coded analysed using descriptive statistics and presented in form of tables and figures. | en |
