dc.contributor.author | Maina, Christopher M | |
dc.date.accessioned | 2013-05-15T13:24:06Z | |
dc.date.issued | 2009 | |
dc.identifier.citation | MBA | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/23284 | |
dc.description.abstract | Outsourcing has become a common business practice III the world
especially so since the 1980s as one of competitive strategies a firm can
adopt. Over the past decade, many companies have found it useful to
focus more narrowly on certain value chain activities and rely on
outsiders to perform the remaining value chain activities; they have begun
outsourcing activities formerly performed in-house and concentrating
their energies on a narrower position of the value chain. This research
proposal investigated the extent of processes outsourced by Nokia
Corporation in Kenya in order to gain competitive advantage in the
industry. It sought to identify the factors that influenced outsourcing as
well as identify the challenges faced and the benefits accrued.
A case study method was used in handling the research problem. Both
primary and secondary data were collected. The primary data included indepth
interviews with selected senior managers of Nokia Middle and East
Africa (MEA) using an interview guide. These included head of retail,
head of distribution, head of care as well as head of marketing. The main
tool applied was content analysis. The study established that those Mobile
phone companies that have relied on the local intellect had continued to
remain ahead of others in the Kenyan market in terms of innovation and
flexibility. This was mainly dictated by the changing market trends as has
been apparent from the study. Nokia Corporation was quick to realize this
and banked on veterans in various processes that were considered for
outsourcing. The researcher therefore recommends outsourcing as a
strategic option with enhanced relationships with the providers as this has
proved fruitful in the running of outsourcing processes. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.publisher | University of Nairobi | en |
dc.title | Outsourcing of services in the mobile phone industry in Kenya: a case study of Nokia corporation | en |
dc.type | Thesis | en |
local.publisher | School of Business, College of Humanities and Social Sciences | en |