| dc.description.abstract | VoIP is a relatively new technology. Current research suggests that firms are using VoIP to cut
costs, to improve productivity, and organization's strategic position. The existing literature is rich
with how to articles and a discussion of possible benefits, costs, and implementation barriers; but,
very few academic studies exist especially in the Kenyan context. The main purpose of this study,
therefore, was to identify and present the issues related to VoIP adoption and implementation in
Kenyan public organizations.
The intention of this study was to lay the foundation for a comprehensive understanding of the
forces shaping the VoIP market in order to help industry participants and new entrants to position
themselves correctly. This was achieved by evaluating technology adoption and diffusion models,
in particular the Grover and Goslar Telecommunications Technology Adoption Model, in which
the authors attempt to identify factors that enable the initiation, adoption and implementation of a
set of 15 distinct telecommunication technologies. Based on this model and other existing
literature, a VoIP adoption framework was developed and empirically tested to determine what
factors influence VoIP adoption in public organization in Kenya.
A case study method was employed in this study since it is a method used to narrow down a very
broad field of research into one easily researchable topic. Case study research excels at bringing an
understanding of a complex issue or object and can extend experience or add strength to what is
already known through previous research. Telkom Kenya Limited and University of Nairobi were
chosen as representative case study organizations. The researcher used self-administered
questionnaires to collect data from respondents from the two organizations.
Data was analyzed quantitatively and qualitatively using descriptive statistical techniques.
Descriptive statistical techniques were used to examine four broad variables: financial factors,
technical factors, organizational factors and regulatory factors. The results of statistical analysis of
empirical data led to the refinement of the developed conceptual research framework to capture the
relative influence of the various VoIP adoption factors. The researcher concluded by discussing the
practical and future implications of the research. | en |
