Advertising practices and the marketing philosophy: A critical examination of fear, aggression and subliminal messages
dc.contributor.author | K'Obonyo, P. O | |
dc.date.accessioned | 2013-06-17T11:21:26Z | |
dc.date.available | 2013-06-17T11:21:26Z | |
dc.date.issued | 2002 | |
dc.identifier.citation | O., PROF KOBONYO PETER. 2002. K'Obonyo, P.O. Advertising practices and the marketing philosophy: A critical examination of fear, aggression and subliminal messages (2002) Vol. 1(1) 20-35 | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/34858 | |
dc.language.iso | en | en |
dc.publisher | University of Nairobi, | en |
dc.title | Advertising practices and the marketing philosophy: A critical examination of fear, aggression and subliminal messages | en |
dc.type | Article | en |
local.publisher | School of Business | en |
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