dc.contributor.author | Waema, Prof. Timothy | |
dc.contributor.author | Omwansa, Tonny K | |
dc.date.accessioned | 2013-06-19T07:06:49Z | |
dc.date.available | 2013-06-19T07:06:49Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Working Paper: IMTFI - Institute of Money, Technology and Financial Inclusion | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/36038 | |
dc.description.abstract | Almost all the micro-finance institutions (MFls) in Kenya have introduced mobile money to increase
convenience, speed of transaction and lower cost of transferring funds. Since most MFls had already
established their brick-and-mortar operations, mobile money only complements their traditional
approaches to serving their clients. Musoni, a relatively new MFI provides micro-finance purely
through mobile. This cashless model eliminates some administrative costs and makes transactions
efficient for both the customers and the MFI. The uptake has been impressive and the model is
believed to help reduce client groups' meeting frequency, increase time for clients and customer
loyalty. Customers also have more time for their business.
The researchers proposed to establish preliminary evidence of the impact of pure mobile money on
the consumers of Musoni services. The qualitative data was collected through focus group
discussions and in-depth interviews while quantitative data was collected via structured
questionnaires.
From the study, it was observed that mobile money, when bundled with other products, became
more valuable and made the other products be more appreciated. There was an element of
increased savings as a result of use of mobile money. In addition, there was an apparent shift to
mobile money for other transactions. | en |
dc.language.iso | en | en |
dc.subject | Mobile Money, Microfinance, Base of the Pyramid, Kenya | en |
dc.title | The impact of pure mobile micro-financing on the poor: Kenya's Musoni experience | en |
dc.type | Article | en |
local.publisher | School of Computing and Informatics, University of Nairobi | en |