Browsing Research Papers by Subject "Social marketing strategy"
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SOCIAL MARKETING STRATEGY AND THE PERFORMANCE OF COMMUNITY BASED ORGANIZATIONS (CBOS) WORKING IN HIV AND AIDS SECTOR IN NAIROBI COUNTY
(2011)This paper examines the role of social marketing strategy on the performance of CBOs working in the area of HIV and AIDS in Nairobi County. The aim is to highlight the contribution of social marketing strategy in bringing ...