Factors influencing the adoption of green supply chain management strategy in industries: A case Of Delmonte Company
Abstract
Green supply chain management (GSCM) is an approach to improve performance of the process
and products according to the requirements of environmental regulations. The purpose of the
study was to establish factors influencing adoption of Green supply chain management strategy
in a Manufacturing Company in Kenya. The objectives of this study were to establish the
influence of management support, staff training, communication strategy and market structure on
the adoption of GSCM strategy at Delmonte Company. The study adopted descriptive research
design. The target population of the study was 110 managers in all level of Management
employees from Delmonte. The study used stratified random sampling in coming up with 86
staff from Delmonte. The study relied on primary data which was obtained using questionnaires.
This study generated both qualitative and quantitative data. Qualitative data was analyzed by the
use of content data analysis and quantitative data was analyzed using descriptive statistics
including percentages, frequencies, means and standard deviation. Regression analysis was
conducted to show how management support, Staff training, communication strategy and market
structure influences adoption of GSCM. Presentation of quantitative data was done using
frequency tables while presentation of qualitative data was done using prose form. The study
found that management support influence the adoption of GSCMS in the companies through
budgetary allocation, encouragement of employees to adopt GSCMS. Communication of
strategies influences the adoption of GSCMS in the companies to a very great extent. The study
further deduced that staff training through the formal process of training, career progression
influence the adoption of GSCMS in selected agro manufacturing companies. The study
concludes that staff training had the greatest effect on the adoption of GSCMS, followed by
management support, then policy framework while level of communication of strategies had the
least effect to the adoption of GSCMS. The study recommended that the government should set
rules for disposing waste and consider more investment in recycle plants. It is recommended that
the management at the companies should be dedicated to encourage teamwork among the
employees and also support their juniors to achieve objectives. The companies should encourage
teamwork, improve the working environments and set clear roles and responsibilities. The
management should encourage team building and train skilled laborers for reverse logistics
management.
Citation
Master Of Arts In Project Planning And Management,University of Nairobi, 2013Publisher
University of Nairobi College of Education and External Studies'
Collections
- Faculty of Education (FEd) [5980]